Challenge

Develop a positioning strategy to raise awareness of the first artificial wave technology company in Argentina and turn communication into touchpoints for sales.

Campaign Objetive

Create a narrative that allows us to introduce LOG through key stakeholders and the milestones achieved by the project. To do this, we generate a range of content that enables us to build brand identity, produce impactful commercials, organize the overall communication strategy, and execute it.

Narrative:

We focus on highlighting a group of entrepreneurs who are developing technology never before seen in the region, connecting it with the values of surfing, both in sports and culture. We create pieces that showcase the technology, the business, and the unique aspects of the value proposition. We develop content that brings our target audience closer through the emotional connections established by board culture and a healthy lifestyle.