Brief

Develop a unique concept, drawing from cinematic references in direction and art, that seamlessly blends Miranda!'s historic hits with the artists collaborating on these new versions.

Campaign Objetive

Create a narrative and visual concept that unfolds through 11 songs, each functioning as a chapter of a whole (the album), with the guest artists taking on leading roles in the story.

Narrative:

Hotel Miranda is a story that places the duo, Miranda!, as the owners of a luxurious hotel with various guests. The guests also play the roles of hotel staff, allowing us to create different scenarios in various locations within the hotel.

The narrative draws its strength from the artistic direction, where each location becomes unique, generating multiple references to scenes from films as well as past Miranda! music videos.

This concept allowed us to extend the universe created for their shows at Gran Rex, Luna Park, and Estadio Ferro, as well as influence the band’s entire communication aesthetic for over two years during their national and international tours.