%
year
2024
type
Comercial, Campaña, Estrategia, Creatividad
client
Las Pastillas del Abuelo | Produce Crack
Las Pastillas en Ferro
[
Las Pastillas del Abuelo | Produce Crack
]
Las Pastillas en Ferro
commercial
trendo team Creative Powerhouse We aid brands
Client:
Las Pastillas del Abuelo | Produce Crack
Type:
Comercial
Campaña
Estrategia
Creatividad
Date:
2024
Tags:
Brand strategy
Brand positioning
Creativity strategy
Comms planning
Audience personas
Content strategy
Creative development

Brief

Comprehensive social media campaign focused on repositioning the band as a brand through a digital narrative and aesthetic identity. The goal is to surpass the 24,000-person attendance from the 2009 show at Ferro

Campaign Objetive

Fill the stadium and generate a digital presence that improves metrics while also building a consistent channel of communication with the Band’s fandom.

Narrative:

We executed a detailed digital strategy, achieving a constant and comprehensive presence across social media. We built a backbone centered around the Ferro Show, creating feedback loops from any other activity the band undertakes—shows, releases, the Spain tour, etc.—with the aim of redirecting the audience's connection toward that event.

We developed a strategy aimed at driving interaction across all social platforms to engage the 'Pastillera' family step by step; moving them from likes to comments, from comments to shares/saves, and from shares to ticket purchases.

Channels

Instagram
Facebook
TikTok
YouTube

Content

Hero Piece(s)
Horizontal
Vertical
1:1's
Behind the Scenes
Script / Storyboard / Tone

trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
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trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands
trendo team Creative Powerhouse We aid brands