Campaña
Estrategia
Creatividad
Brand positioning
Creativity strategy
Comms planning
Audience personas
Content strategy
Creative development
Brief
Comprehensive social media campaign focused on repositioning the band as a brand through a digital narrative and aesthetic identity. The goal is to surpass the 24,000-person attendance from the 2009 show at Ferro
Campaign Objetive
Fill the stadium and generate a digital presence that improves metrics while also building a consistent channel of communication with the Band’s fandom.
Narrative:
We executed a detailed digital strategy, achieving a constant and comprehensive presence across social media. We built a backbone centered around the Ferro Show, creating feedback loops from any other activity the band undertakes—shows, releases, the Spain tour, etc.—with the aim of redirecting the audience's connection toward that event.
We developed a strategy aimed at driving interaction across all social platforms to engage the 'Pastillera' family step by step; moving them from likes to comments, from comments to shares/saves, and from shares to ticket purchases.
Instagram
Facebook
TikTok
YouTube
Hero Piece(s)
Horizontal
Vertical
1:1's
Behind the Scenes
Script / Storyboard / Tone