Creatividad
Content strategy
Digital advertising
Audience personas
Influencer strategy
Creative development
Film
Art direction
Photography
Brief
Execute the production of six different hero commercials and their respective short versions. Each piece featured a lead talent along with cameo appearances by Duki and Nicki Nicole. A variety of techniques were employed, including 3D animation.
Campaign Objetive
Position Samsung Shop as the ideal channel to access the brand's wide range of products. Seamlessly align the brand image with various key figures.
Narrative:
Each piece features a unique story and setting tied to each protagonist. The common thread is that the protagonist has something on their mind while going about a daily activity. At one point, Duki or Nicki Nicole interrupt and tell them, 'Stop overthinking it.'
From there, our protagonist takes immediate action and makes a purchase through Samsung Shop.
Instagram
Facebook
TikTok
YouTube
Hero Piece(s)
Horizontal
Vertical
1:1's
Behind the Scenes
Script / Storyboard / Tone