Campaña
Estrategia
Creatividad
Digital Products
Campaign development
Brand identity
Art direction
Photography
Brief
Execute the digital communication campaign for Line 144 using graphic content (outdoor and web), radio, and audiovisual media to inform about the available resources for addressing obstacles or barriers to accessing reproductive freedom.
Campaign Objetive
To ensure access to information and practice by promoting the provisions of Law No. 27.610 in a clear and accessible manner.
To highlight the obstacles and barriers to accessing voluntary termination of pregnancy as a form of violence against reproductive freedom.
Federalism.
Narrative:
We crafted a narrative built around three stories that allow us to connect with different situations where Line 144 has been a vital resource for people seeking information to make decisions and receive support during the process. The first story features a teenage girl, supported by her friends; another focuses on a couple, highlighting the presence of the man as part of that process; and the third centers on a woman facing the situation alone. Together, these scenarios offer a broad perspective designed to resonate emotionally with our target audience.
Instagram
Facebook
YouTube
Blog & Web
Radio
Hero Piece(s)
Horizontal
Vertical
Script / Storyboard / Tone