Brief

Launch Rockera, a 14-track album spanning from 90s raw rock to 2000s melodic tones, positioning Lisandro Skar as a long-term artist fully rooted in the genre.

Campaign Objetive

Consolidate and grow his audience through a high-impact launch combining live experience, media visibility, strategic platform placement, and sustained digital amplification.

Narrative:

The campaign centered on an exclusive 100-guest launch event featuring a live showcase, the premiere of Forastero, and an NFC-enabled collectible linking directly to the album.

Digital storytelling across TikTok and Instagram extended the narrative with consistent, high-volume content and backstage material.

Media coverage included Rolling Stone, Billboard, Radio Mega and Todo Noticias, supported by paid media.

The project surpassed 4M streams and views, achieved a sold-out show at La Trastienda, and expanded audiences across Argentina, LATAM and Spain, with a 2026 international tour projected.