Brief

Develop a preventive communication campaign for Banco de Formosa aimed at raising awareness among clients about the different forms of cybercrime, most of which occur due to lack of information and digital literacy.

Campaign Objetive

Capture attention and sustain engagement while educating audiences about how cybercriminals operate, providing practical tools to help users identify fraud attempts and reduce their exposure to digital crime.

Narrative:

We created No caigas en la red, a campaign that approached cybercrime prevention through entertainment and cultural relevance. The core challenge was to communicate a complex and often overlooked issue without generating fear or disengagement.The campaign achieved record audience retention for informative audiovisual content and was recognized as the most successful digital fraud prevention campaign in Latin America, receiving top honors at the Congreso Latinoamericano de Tecnología e Innovación (CLAB 2025).



Our creative approach drew inspiration from a deeply rooted cultural reference: the film Nueve Reinas. In one of its most iconic scenes, an experienced con artist explains to his apprentice the different types of thieves that exist—many of them operating in plain sight, even when you can’t immediately see them.Building on this idea, we wrote a series of scripts that translated different types of cybercrime into clear, relatable narratives. Each piece focused on exposing common fraud mechanisms, using storytelling as a way to keep audiences entertained while they learned how these crimes work.